The excuse wagon

[chris mason]

This article is something that will reinforce the idea in people that obesity is something out of their control (which for the vast majority it is not).

http://www.cnn.com/2010/HEALTH/03/28/fatty.foods.brain/index.html

[Stonecutter]

If this is the angle they are taking, you could make the argument that everything that makes you happy is an addiction because it evokes an emotion based on neurotransmitters.