The Five Biggest Contradictions in Fitness
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The Five Biggest Contradictions in Fitness

It’s no secret that when people contradict themselves, it has the effect of making the flaws in their actions or statements seem glaringly obvious. But what about when WE ourselves get caught contradicting ourselves by someone else?

By: Nick Tumminello Added: January 6th, 2014
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Thread: Need IDEAS!!

  1. #1
    Hmmmm..... Spiderman's Avatar
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    Need IDEAS!!

    Guys I need some marketing ideas to increase the membership at my gym. I already have used a "Business of the Week" idea and post-card offers through the mail. Anyone have ANY more ideas??

    "Success is never behind you, it is always, always in front of you."

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  3. #2
    Senior Member
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    physique transformation contests

  4. #3
    Mystic Eric
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    Have you ever tried the homer simpson idea when he was hired at the bowling alley?

    He read a bunch of books and then ran out of the bowling alley with a shot gun and shot in the air announcing the bowling available... just something to think about...

  5. #4
    Super Piddles captain piddles's Avatar
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    most visits during the week raffles

    the person who goes the most wins protein or lifting gloves or something small but cool

  6. #5
    The Chicken Mr'ga
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    lifting competitions?
    before and after photo comp for new members.. take a pic of em as they sign up.. and give all new members like 4 months to see who's physic has developed the best, then give the winner something like an added 3 months free onto their membership
    For every $1 you donate to the "buy Lude more weight plates foundation", you will help add 1kg to my 1RM.



    <spam> Journal </spam>



    Status: UD2`in it.
    Current Stats: 85kg @ 13.6%
    Goal: 87-88kg @ 8-9%
    Goal Due Date: 1/12/05

  7. #6
    Shock Therapist Shocker's Avatar
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    What my gym does, and most of the gyms I have been to do - is offer a two week freebie then get you to inadvertently sign a ten year contract which directly debits your credit card each month.

    Not exactly fair, but hey, you signed the contract eh, that's your signature isn't it ?

  8. #7
    Senior of Kinesiology
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    How bout a Free Guest Week? That would get lots of potential members in there to lift with there friends.
    Meet PR: 290lb bench press, 505lb dead lift @ 190lbs

    Current Training: Yoga and Weightlifting

    5'11'', Male, 175lbs, age 22

  9. #8
    Shock Therapist Shocker's Avatar
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    The best form of marketing, better than any advertising, is word of mouth. Make your gym excellent to stand out and people will come.

    Is it ur gym, or do you work there?

    Try discounts for local sporting associations.

  10. #9
    Senior Member Ken Masters's Avatar
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    Do you have a website Spidey?

  11. #10
    Soon to be lean... Joe Black's Avatar
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    yeah have a guest day!

    Have like a buffet, some drinks, hype it up so people can drop in get some food and have a look about for free and anyone that joins that night gets like x% off, or a waived joining fee.

    erm, run promotions like waiving joining fee's or a free months member ship if you join by date x..

    have you tried sponsoring local events trying to raise your profile?

    theres a lot of stuff you can do, do you have a budget?

    Even if you do not if you put something together cheap showing initiative to your boss it would look good.
    http://www.wannabebig.com/logo/alnlogo_black.gif

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  12. #11
    is no more. Orange357's Avatar
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    free porn day. topless day, the list goes on.
    ...watch me reap of what I sow....

    and BOOM goes the dynomite!

  13. #12
    Bmx Bandit McBain's Avatar
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    we've got free 1/2 hour personal training sessions for new people, they make them a program and get them to sign on the dotted line.................
    'you cant avoid confrontation in life. it just makes things more trouble down the road. sometimes you have to look at the bull and say "f--k you bull" and grab that bull by the horns'

    -Shane

  14. #13
    Hmmmm..... Spiderman's Avatar
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    Ok, well I should've already said i've used the two week free trial bit....anything else?

    Thanks McBain... I almost forgot to include that little part.

    "Success is never behind you, it is always, always in front of you."

  15. #14
    Proud Father Maki Riddington's Avatar
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    Originally posted by Fart Barker
    physique transformation contests
    *** This always works. Just set up a write up stating the rules.
    Any entries will have to submit a write up on why they feel they best deserve the chance to transform their body.
    The winner will get the chance to work with several trainers a week for 12 weeks or longer. There will be a before and after shot.
    Maki Fit Blog

    At Large: Optimize Your Body | Dynamic Conditioning |
    My articles on Wannabebig

    "Soli Deo Gloria"
    "Test all things; hold fast what is good.": 1 Thessalonians 5:21

    "I do not understand what I do. For what I want to do I do not do, but what I hate I do. And if I do what I do not want to do, I agree that the law is good. As it is, it is no longer I myself who do it, but it is sin living in me. I know that nothing good lives in me, that is, in my sinful nature. For I have the desire to do what is good, but I cannot carry it out. For what I do is not the good I want to do; no, the evil I do not want to do--this I keep on doing. Now if I do what I do not want to do, it is no longer I who do it, but it is sin living in me that does it.
    So I find this law at work: When I want to do good, evil is right there with me. For in my inner being I delight in God's law; but I see another law at work in the members of my body, waging war against the law of my mind and making me a prisoner of the law of sin at work within my members. What a wretched man I am! Who will rescue me from this body of death? Thanks be to God--through Jesus Christ our Lord!"
    Romans 7:14-25

    "Judo is not about strength. Yet in the learning curve, all Judokas get strong. Only with time do you learn where to apply that strength."
    The Art of Judo

  16. #15
    Senior Member
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    1. discount memberships
    2. touch and go bench press comp ( alot more people enter these than full powerlift comp) have prize money
    3. bikini contest( have prize money)
    4. Invite famous bodybuilder or powerlifter for free seminar.
    5. add tanning booths
    6. add aerobics or martial arts room.

  17. #16
    The Chicken Mr'ga
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    add a month to the person's membership who brings along a friend and sign's them up to your gym for 6mth / a year.. this will give the origonal members of your gym the insentive to bring along their friends because they get added time on their membership.. the more people they bring to sign up, the more free added time they get to their membership..
    when you look at it.. giving 1 free month per 1 yearly membership sold seems pretty profitable to me
    For every $1 you donate to the "buy Lude more weight plates foundation", you will help add 1kg to my 1RM.



    <spam> Journal </spam>



    Status: UD2`in it.
    Current Stats: 85kg @ 13.6%
    Goal: 87-88kg @ 8-9%
    Goal Due Date: 1/12/05

  18. #17
    Senior Member Avatar's Avatar
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    Spiderman, I work at a YMCA and every year we run a Member Get Member promotion where members can bring friends in to try out the facility for 2 weeks and after the 2 weeks are up, they can purchase a membership if they would like. For every 1 year membership sold, we give the member that brought them in a free t-shirt. It gets us about 100 new members every year.
    "They will spend their nights dreaming of six-pack
    abs and a rock hard physique, little do they realize eventually we will reach
    our goal and they will be dreaming of the body we walk around with every
    day…only then will they understand." -- Severed Ties

    "There are 6 billion people in this world, and I'm #1." -- me

  19. #18
    Hmmmm..... Spiderman's Avatar
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    Thanks for the help guys. I appreciate it.

    "Success is never behind you, it is always, always in front of you."

  20. #19
    Banned
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    Hire really, REALLY hot chicks for personal trainers.

    1. Girls will join out of jealousy.
    2. Guys will join out of well, being guys.

    Seriously tho:
    - word of mouth is the greatest power, esp. if you aren't a chain with a corporate marketing machine behind you

    - take on 'project members' where you offer them free membership and advice for a couple months in return for the rights to use them as a 'success story'... longer-term, but will pay dividends

    - workout demonstrations at fairs/events/etc. Rent some space and haul some of your iron out to the event and have workout demos, plus some sort of promotion to sign people up

    - give all your personal friends free memberships if you haven't already; spiff them if they recruit new members who sign up for 1+ years

    - send your buffest friends/employees to work out at other gyms. have them innocently complain to other patrons about how lame the other gym is and how your gym is better (ok, this is a little evil)

    - spend some time defining your target market; a good way to do this is to survey your existing membership and see WHO they are. This then allows you to target your promotions/advertisings to others LIKE the ones you already have. Alternatively, if you decide you want to attract more of a certain demographic you DON'T have, research what appeals to THAT demographic in some other manner and then target them

    Yeah, I'm a marketing flack when I'm not lifting. *sigh* It's a soulless job, but it pays the bills for my supplements.

    Callahan

  21. #20
    Banned Praetorian's Avatar
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    Originally posted by Orange357
    free porn day. topless day, the list goes on.
    I second this...

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