I am planning to sell my website this week. It is non-profit site that gets 1-3 million hits per day and about 13,000 unique visitors per day. I have had offers for up to $400/month per banner ad, but have always refused these. It is top ranked at google under its key search term. And second in two related terms. To avoid influincing the sale and for various other reasons, I do not want to give out the URL of the site in this post.
I am having difficulty determing the value of the site and giving a price quote to the potential buyer. I am considering using a website valuation service such as http://www.dotappraiser.com or www.buysellwebsite.com/appraisal/
Any suggestions, links, or information in this matter would be helpful.