what is your idea of a perfect gym? including equipment, size, atmosphere, as well as nontypical gym services, such as swimming pool, basketball, raquetball, juice bar, lounge etc etc.
what would it take for you to walk into a gym and say "I *have* to sign up here?"
lastly, what about price? month to month, contract, sign up fees?
what turns you off from a gym? what makes you want to pick a specific gym?